The booth would be a project curated with Tim Etchells, an environment made of his neon works and a performance programme within the presentation's walls. The neons are haiku-like statements in one, two or three lines, are of various sizes and would be scattered over the booth walls. A timer'd switch on only two neons at once, creating new connections and further meanings. The chosen performers (preferably local young and emerging figures) and their acts would be readings rather than physical or sound performances, chosen by Tim Etchells and the curator, and related to the artist's own performance practice.
Etchells’ neon pieces often draw on his broader fascinations as an artist, writer and performance maker, exploring contradictory aspects of language – the speed, clarity and vividness with which it communicates narrative, image and ideas, and at the same time its amazing propensity to create a rich field of uncertainty and ambiguity.
Through simple phrases spelt out in neon Etchells strives to create miniature narratives, moments of confusion, awkwardness, reflection and intimacy in public and gallery settings. Encountering the neon sign works, in the streets of a city or in the space of a white cube gallery, the viewer becomes implicated in a situation that’s not fully revealed, or a linguistic formulation that generates confusion or ambiguity. As often in Etchells’ work, in the neons the missing parts of the picture are as important as the elements that are present.